Enjoyed our article?

Share it with others.

Wholesale electricity plans for homeowners 

Learn how wholesale electricity plans work in Australia, compare wholesale and fixed-rate pricing, understand the risks and explore what to consider before switching.

23 October 2026, 8 mins

True wholesale (spot-price) electricity plans in Australia can offer lower prices when electricity is cheap, but they can also expose households to higher costs when prices rise.

Whether a true wholesale plan is right for your home depends on how its pricing works, when you use electricity and how much risk you are comfortable taking on.

This guide explains how wholesale electricity pricing works, how it differs from wholesale linked plans and other types of electricity plans, and what to consider before choosing one. We also look at how solar panels, home batteries and flexible energy use can affect your electricity costs.

 

What is a wholesale (spot-price) electricity plan?

 

Wholesale electricity is the price retailers pay for electricity in the National Electricity Market (NEM). 

The wholesale price changes throughout the day as supply and demand change. Prices can be very low when there is plenty of electricity available, including periods of strong solar generation. They can also rise when demand is high and supply is tighter. 

A true wholesale (spot-price) electricity plan passes these wholesale market movements through to the customer. Your electricity bill can still include other costs such as network charges, retailer charges and GST, depending on how the plan is structured. 

This is different from a traditional fixed-rate electricity plan, where the retailer sets a usage rate that generally stays the same for the period covered by your energy price factsheet. 

 

Wholesale vs wholesale-linked plans: key definitions 

 

Wholesale (spot-price) plan: The wholesale electricity price is passed through to you, along with other applicable charges. Your electricity cost can change sharply as the market price rises and falls. 

Wholesale-linked plan: Your price is influenced by wholesale market conditions, but you are not charged the live spot price directly. How this works depends on the retailer and plan. 

In this article, wholesale plan means a true spot-price or wholesale pass-through plan. Wholesale-linked plan refers to a plan that uses wholesale market signals without directly passing through the live spot price. 

How do wholesale (spot-price) plans work for a household? 

 

The basic idea is simple: the price of electricity changes, and when you use it matters. 

If you can use more electricity when wholesale prices are low, you may be able to reduce the cost of running energy-hungry appliances. But if you use a lot of electricity when wholesale prices are high, your costs can increase. 

Where the daytime savings come from 

 

Solar generation is highest around the middle of the day, which can create periods of abundant electricity supply. 

When there is more electricity available than the market needs, wholesale prices can fall significantly and can sometimes become negative. 

For a household with flexible energy use, this can create an opportunity to run high-energy appliances when electricity is cheaper. 

Think: 

  • Charging an EV 
  • Running the dishwasher or washing machine 
  • Heating or cooling the home 
  • Running a pool pump 
  • Heating hot water 
  • Charging a home battery 

The more of these activities you can move into lower-price periods, the more opportunity you have to benefit from a wholesale-linked plan. 

Biggest risks of a wholesale (spot-price) plan 

 

The main risk of a true wholesale plan is price volatility. 

Electricity prices can rise when demand is high, particularly during morning and evening peaks. For many households, the evening is when people return home, cook dinner, use heating or cooling and turn on multiple appliances at once. 

A true wholesale plan can expose you to those price movements. 

This is why understanding when your household uses electricity is just as important as looking at the headline electricity rate. 

 

Wholesale (spot-price) vs fixed-rate electricity plans: what’s the difference? 

 

The main difference is how much the price you pay changes with the wholesale electricity market. 

With a true wholesale (spot-price) plan, the wholesale price is passed through to you. With a fixed-rate plan, your usage rate is generally set for the period covered by your plan’s energy price factsheet. 

True wholesale (spot-price) plan 

  • How pricing works: Your usage price changes with the wholesale market. 
  • Potential benefit: You may pay less when wholesale prices are low. 
  • Main risk: Your costs can rise when wholesale prices increase. 
  • May suit: Households that can adjust their electricity use and are comfortable with changing prices. 

 

Fixed-rate plan 

  • How pricing works: Your usage rate is generally set for the period specified in your plan’s energy price factsheet. 
  • Potential benefit: You have more certainty about the usage rate you pay. 
  • Main consideration: You may not directly benefit when wholesale prices fall. 
  • May suit: Households that prefer a more predictable usage rate. 

Both types of plans can have additional charges, conditions and different solar feed-in tariffs. Check the full plan details before comparing prices. 

A plan’s value depends on more than its advertised usage rate. Consider your total electricity costs, including supply charges, usage rates and any applicable solar feed-in tariff. 

 

Do you need solar or a battery to benefit from a wholesale (spot-price) plan? 

 

No. You can have a true wholesale plan without solar panels or a home battery. However, your ability to change when you use electricity can affect how much you benefit from lower prices. 

Solar panels can reduce the amount of electricity you need to buy when your home uses the power they generate. Any extra electricity you export may earn a feed-in tariff, depending on your plan. 

A home battery can store electricity for later use. You could charge it using surplus solar power or, where your plan and battery settings allow, electricity bought at a lower price. You can then use the stored energy when buying electricity would cost more. 

However, battery savings are not guaranteed. You need to consider the price of charging, the value of any solar electricity you could otherwise export, battery efficiency losses and the cost of the battery itself. 

Solar panels and batteries can give you more options for managing your electricity costs, but their value depends on your household’s energy use and the terms of your plan. 

Who might a wholesale (spot-price) plan suit? 

 

A true wholesale electricity plan may suit your household if you can change when you use electricity. 

You may have more flexibility if you: 

  • Work from home or have people at home during the day 
  • Own an EV that can charge during the day 
  • Have a pool pump you can schedule 
  • Have electric hot water you can run at flexible times 
  • Have solar and can use more of your generation during the day 
  • Have a battery that can store cheaper electricity for later 
  • Are comfortable monitoring your energy use and responding to price changes 

You may want to think more carefully about a true wholesale plan if most of your electricity use happens at fixed times, particularly during evening peaks, and you have limited ability to change when you use energy. 

How to get the most from a wholesale (spot-price) plan 

 

You don’t need to change your whole routine to manage your electricity costs. Start by looking at when your home uses the most electricity, how much solar power you use yourself and whether a battery makes financial sense. 

Use electricity when prices are lower 

If your plan rewards electricity use at lower-price times, scheduling flexible appliances can help you make the most of those periods. 

Charge your EV at a lower-price time 

If your electric vehicle is at home during the day, schedule charging for a lower-price period where possible. 

Run your pool pump when prices are lower 

If your pool pump does not need to run at a set time, use its timer to shift operation to a more suitable period. 

Heat hot water at a smarter time 

If your hot water system allows it, schedule heating for a time that suits your plan’s pricing. 

Schedule household appliances 

Dishwashers, washing machines and dryers can often run at a different time. Check your plan’s pricing and choose a suitable period. 

Pre-heat or pre-cool your home 

If your heating or cooling system allows it, preparing your home before a higher-price period may reduce the need to run it during that time. 

Use more of the solar power you generate 

If you have solar panels, using your own solar electricity can reduce the amount you need to buy. For example, you could run appliances while your panels are generating electricity. 

However, using solar power at home means you may export less electricity. Consider your plan’s solar feed-in tariff as well as the price you would otherwise pay to buy electricity. The better option depends on the difference between those prices and when you need the power. 

Consider the cost of charging a home battery 

A battery can store electricity for later use, but charging it is not automatically cheaper. 

If you charge from the grid, compare the cost of buying electricity with the potential cost of buying it later. Allow for battery efficiency losses and any other applicable charges. 

If you charge using solar power, consider the feed-in tariff you would give up by storing that electricity instead of exporting it. 

The financial benefit depends on your plan’s usage rates, export rates, charging settings and household energy use. A battery’s upfront cost also matters when deciding whether it will pay for itself. 

Example: how electricity pricing can affect your bill 

Imagine a household uses 10 kWh of electricity during a particular period. 

If its usage rate is 30 cents per kWh, the electricity used during that period costs $3.00. 

If the applicable rate were 10 cents per kWh, the same 10 kWh would cost $1.00. 

That’s a difference of $2.00 for that period, before supply charges and any other applicable costs. 

With a fixed-rate plan, the usage rate is generally set for the period specified in the plan’s energy price factsheet. With a true wholesale plan, the price can change with the market, so the cost of using the same amount of electricity may be different at another time. 

This is an illustrative example, not a quote or a prediction of savings. Actual electricity costs depend on the plan, applicable charges, when electricity is used and the amount consumed. 

 

What else should you compare? 

 

When comparing electricity plans, look beyond the usage rate. Check the daily supply charge, any additional fees, solar feed-in tariffs, the conditions that apply to changing prices and the terms for leaving the plan. 

Read the plan’s energy price factsheet and terms and conditions to understand how charges are calculated and what happens when market prices change. If you are comparing annual costs, use your own usage data and the rates that apply to each plan. An advertised rate alone cannot tell you which plan will cost less over a year. 

Where does Flow Power fit? 

 

Flow Power’s residential plan is wholesale-linked, not a true wholesale or spot-price plan. You are not charged the live wholesale price shown in the Flow Power app. 

How the PEA works: Your plan starts with a set usage rate. Each month, the Price Efficiency Adjustment (PEA) adjusts that rate up or down based on when you used electricity relative to wholesale prices. 

Learn how the Price Efficiency Adjustment works

 

Explore Flow Home

 

Compare Flow Power residential pricing

Frequently Asked Questions

Is a wholesale electricity plan cheaper than a fixed-rate plan?

Not necessarily. 

A true wholesale electricity plan can give you more opportunity to benefit from low wholesale prices, but it can also expose you to higher prices when wholesale electricity becomes more expensive. 

Whether it works out cheaper depends on the plan and your household’s energy use. 

Do I need solar or a battery to benefit from a wholesale (spot-price) plan?

No. 

You can benefit from a true wholesale plan without solar or a battery if you can shift some of your electricity use into lower-price periods. 

Solar and batteries can give you more flexibility, particularly if you can store energy and use it later. 

What happens to my bill when wholesale prices spike?

If you are on a true spot-price or wholesale pass-through plan, higher wholesale prices can increase the price you pay for electricity during those periods. 

The impact depends on the structure of your plan and how much electricity you use when prices are high. 

Can a home battery make a wholesale (spot-price) plan more suitable?

It can give you more control over when you use electricity from the grid. 

A battery can store energy during lower-price periods and make that energy available later, reducing your need to buy electricity during higher-price periods. 

Is Flow Power's residential plan a wholesale electricity plan?

No. 

It is wholesale-linked, but it is not a spot-price or wholesale pass-through plan. The wholesale price shown in the Flow Power app is used to help calculate the Price Efficiency Adjustment. It is not the rate you are directly charged. 

More from Flow Power

Victorian Midday Power Saver

What the Midday Power Saver standing offer is, whether it's a good fit for your home and how it stacks up against Flow Power's plans.

Read more

How Barry turned his Sunshine Beach home into an evening power station

“It’s the only retail model I found that rewards you for being smart about when you use and sell power, rather than just how much.” Barry, Sunshine Beach

Read more

A ludicrously good result with Happy Hour

Tom and Joy run an all-electric home in Sydney with rooftop solar, a big battery and two EVs. After a stint on a wholesale-market plan, they moved to Flow Power, and shared their real bills on their YouTube channel, Ludicrous Feed. Here's what they found.

Read more